Change the Story 2015 - Our Watch

Found in: Resources on violence against women and girls

Violence against women is not inevitable. Rather, it is driven by a series of complex and entrenched but changeable social and environmental factors. In other words, violence against women is preventable. A new framework shows how we can ‘change the story’.

Change the Story: A shared framework for the primary prevention of violence against women and their children in Australia was developed by Our Watch, the Victorian Health Promotion Foundation and Australia’s National Research Organisation for Women’s Safety.

Change the Story aims to prevent violence against women by tackling its root cause: gender inequality. It calls for complementary initiatives that engage people throughout their lives; including at schools and other education institutions, sporting, social and leisure spaces, workplaces, the media, popular culture, advertising and entertainment, faith-based contexts and transport and public spaces.

The creators of the Framework acknowledge that prevention must be tailored to the diverse contexts of people’s lives and the cumulative impact of multiple forms of discrimination and disadvantage on experiences of gender-based violence and gender inequality.

Read the Report